Fashion PR Platform Bipo Connects Brands and Press

Developed in partnership with leading fashion and press industry thought leaders in the UK, Bipois a new B2B online platform connecting press and brands in the fashion and beauty industries. Bipo revolutionizes press office communication for fashion, beauty, luxury and designer brands and multi-branded retailers.

The best part about Bipo’s fashion PR platform? All communications between press and brands are trackable and searchable, making ROI completely transparent. Bipo enables brands to showcase their entire collections online, allowing the press to access the latest stills and campaign imagery. In addition, Bipo instantly notifies brands of any image download or sample requests made by the press and uses information captured during this process to allow brands and retailers to generate extensive reports about which publications viewed their collections at the click of a button.

Bipo offers the fashion PR sector’s most comprehensive and easy-to-use product tracking system, which manages sample requests and the flow of samples circulating from magazine houses, press offices and internally within fashion houses. Through data provided via DIARY directory, the product tracking function is powered by up-to-date information ensuring brand samples are dispatched, delivered, tracked and returned to the right place at the right time.

Tested and validated by over 120 global retailers and 500 key editorial press, Bipo was founded by UK fashion PR expert Sam Fearn, who was frustrated by the lack of suitable tools to manage the volume of activity within her press office.

“The editorial landscape is changing with social media, on-line titles and bloggers rising to the forefront of every good PR campaign,” says Fearn. “Fashion and beauty PR used to be considered a luxury whereas today brands recognize that in order to survive, PR is essential. There are more fashion and beauty brands than ever before and press are inundated with products and information. Bipo takes our very busy and inefficient industry into the 21st century using established technology solutions to drive us forward, make us more cost effective and streamlined.”

Using information provided by DIARY directory, the fashion and beauty industries’ directory provider, Bipo features contact information for more than 20,000 media professionals with extensive search tools to make finding specific media professionals easy.

“DIARY directory’s extensive information service has been built over almost 50 years and we are absolutely delighted to collaborate with Bipo, which will take our industry into the future,” said Gail Raymonde, director, DIARY directory. “DIARY directory is widely recognised as the definitive fashion, beauty and lifestyle information service for media professionals and together with Bipo we will continue to bridge the communication gap between press and brands.”

As featured in FashionablyMarketing

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